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Manufacturing and Distribution

Wooden Villa Ltd.

Quote cycle cut in half and order status visibility from factory floor to customer inbox.

0%

faster quote-to-order cycle

0

systems connected into one order pipeline

Zero

status calls escalated to management in the first 90 days

Sector

Manufacturing and distribution

Engagement type

Embedded advisory and implementation

Status

Ongoing, month to month

Challenge

Orders moved between a Canadian showroom, an overseas factory, and a freight chain, tracked through spreadsheets and late-night messages. Every customer status question triggered an internal scramble, and quoting new configurations took days because pricing lived in one person's head.

Approach

We audited the order process end to end, then built a connected order pipeline: structured quoting with a configurable pricing engine, production milestone tracking synced from the factory, and automated customer status updates at every stage gate. Management sees the whole pipeline; customers stop needing to ask.

The arc

How the engagement unfolded.

01

Audit

Month 1

The order process mapped across three countries and eleven handoffs.

02

Quoting engine

Month 2

Configuration pricing structured and approved by ownership.

03

Pipeline build

Months 3 to 4

Factory milestones, freight status, and customer comms connected.

04

Stay

Ongoing

Exception handling refined, new product lines added to the engine.

What we installed

  • Configurable quoting engine with owner-approved pricing rules.
  • Order pipeline connecting showroom, factory, and freight milestones.
  • Automated customer status communication at stage gates.
  • Exception alerts for at-risk orders.
  • Management dashboard across the full order book.

Systems architecture

How the work actually runs.

These diagrams are illustrative reconstructions of the automation patterns behind this engagement. Client logic, vendor nodes, and data schemas stay confidential, so what you see is the shape of the system rather than the build itself.

Order pipeline, three countries, one view

Illustrative workflow
AT RISKREJOINON SCHEDULECustomer inquiryShowroom / webConfiguration quote engineRules-based pricingOwner approval gateMargin sign-offOrder confirmedDeposit + spec lockedFactory milestone syncDecision branchException alertAt riskOps interventionOperator decidesFreight trackingCarrier milestonesAutomated customer updatesStage gate commsDelivery + closeoutInstall + sign-offOrder book dashboardFull pipeline view
Illustrative reconstruction of the order pipeline pattern. Node names and routing logic are generalised versions of the real build.

What made it work

01

Pricing left one person's head and became a system the whole team can quote from.

02

Customers were told before they asked. Proactive status updates emptied the phone lines.

03

Exceptions route to people. The system flags risk; experienced operators decide what to do about it.

“Pricing used to live in one person's head. Now the whole team quotes from the same system, and we can see every order across three countries on one screen.”
Ownership, Wooden Villa Ltd.

Outcome

The order book is visible in one place, quoting runs on rules instead of memory, and customers hear about delays before they think to ask.